Our Story
Since 1932

Gini Palm and her daughter Sally, the visionaries behind Julie Fitzmaurice, acquired the business in the ‘90s from the original owner’s family.

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Gini brings a wealth of expertise to the brand. She trained in creating bespoke and couture fashion in Paris and London. Gini is the Creative Director and Debbie is Head of Sales - they believe that every individual client is unique and they are meticulous in their approach to designing for each customer.

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Our expert team take careful measurements to craft garments that conceal and reveal in the right places and make our clients feel confident for their significant social occasions.

Visit our store where a warm welcome awaits you to browse through our ready-to-wear collections or enjoy the luxury of a specially created outfit - JUST FOR YOU!